3.6

Brand Promotion and Quality

(a) IBEF (originally called India Brand Equity Fund and later renamed as India Brand Equity Foundation) was set up by the Ministry of Commerce on 11th July, 1996, with the primary objective to promote and create international awareness of the “Made in India” label in markets overseas. IBEF aims to promote India as a business opportunity by creating positive economic perceptions of India globally as well as effectively present the India business partnerships in a globalised market-place.

(b) DOC provides funds to national level Institutions and EPCs for capacity building, up-gradation of quality, organizing training programs for skill improvement of exporters for quality up-gradation, reduction in rejection and product improvement etc. as provided under the Market Access Initiative (MAI) Scheme of DOC.

Details are available at www.commerce.nic.in